I think there's definitely some argument to be made here.
The complicated-switch dragon chase: There's so much in there-- the differences between simplified and complicated, lubed and unlubed, pine and bamboo. How much of it is actually quantifiable and replicable, and how much of it is a "you'd love $5 boxed wine if it was in a $120 bottle" elitism? Yes, Matias switches are simplified, but they're cheap and available and fairly well known quantities at this point. I'm not sure if it's an effective use of resources to try to recapture the magic of complicated switches when we may have a very hard time even knowing when we've succeeded, and the changes might undermine the appeal of the existing product (shorter expected lifespan, higher cost per unit, perhaps undermining the RGB-readiness)
If I wanted to change their switches, it would be a retool to drop into MX keycap/plate/PCB mounts. It's a much less subjective goal to say "this fits my old GH-122 setup" than "this feels exactly like I remember a Focus FK-555 felt back when we spoke of the Soviet Union in the present tense".
Zeal showed a prototype of "it's a MX form factor but has an Alps-style click leaf" (https://www.instagram.com/p/B7CRBr2nw3R ... hare_sheet
) already. When that hits the market-- and especially when there's a me-too clone at 45 cents per switch-- people will be able to get most of the compelling aspects of the Alps experience without abandoning the board ecosystem they've already invested in. It's an existential threat to their switch product line.
The low-profile switch thing: I'm not sure if you can make an ALPS-based switch that preserves the attributes we like in a short throw format. I'm also a little skeptical as to whether the OEM wins are really forthcoming for that sort of design. There are a few novelty laptops with MX switches in them, but I don't really see any major players saying that the next series of ThinkPad, Latitude, or MacBook is going to use Choc switches or whatever. That's what would sell switches by the millions.
I am somewhat surprised nobody is trying to sell an *aftermarket* mechanical keyboard for some laptops... I know there was some taste for swapping 20 series ThinkPad keyboards into 30 series chassis to replace chicklet boards... I could imagine a short run PCB group buy to fill that market.
Honestly, I suspect the Matias outfit is a very small operation, and probably stretched quite far by the territory they're caretakers for. They have to source their own caps (we're in year 5 or so of waiting for the PBT caps) and switches, and do a fairly custom case and PCB rather than sticking their logo on a standard Costar board, as well as servicing a variety of speciality markets (Apple enthusiasts, some adaptive products). The only companies that cover that much ground successfully have relatively vast resources (Cherry) or are coasting on a lot of legacy assets and still clearly stretched (Unicomp)
They aren't completely undeserving of criticism. A lot of their products make frustrating choices (I need a Menu key, for crying out loud) and the switches tend to be a bit chattery (although the Hua-Jies seemed to be too, I suspect this might be fixable by tweaking the debouncing in Soarer's firmware) and very death-grip on the caps. But I don't think we can hold them to account for tasks that are beyond their reach.