deskthority

http://gizmodo.com/logitech-is-changing ... 1716336406

Darren Orf wrote:When I asked exactly why it decided to karate chop its tenured brand name in half, the answer was simple: tech means nothing.

Yeah, I don't even.

The less "[name]techs" in the world, the better. Besides, now they can develop the Logi Bear smart pickanick basket!

Logi Bear sounds like Yogi Bear

i think the logo looks more up to date no question.

I never like is when name changes happen however , your just killing off years of knowledge of your branding and reputation, I am looking at you Agilent , sorry keysite ! Don't you change the name when everyone thinks your shit ?

https://www.youtube.com/watch?v=KbbZc2pab9k

Hmm pretty bold move. To change the logo is one thing, but the name also is another. I like that new logo, not that I really care. Obviously they were after simplification.

andrewjoy wrote: ↑Don't you change the name when everyone thinks your shit ?

Tada!

Food and Logi'n 10 miles ahead.

Younger execs have obviously not heard of "pulling a Borland" ...

the G from the stylized "Logi" reminds me of something...

I feel conflicted. On one hand, I like the new name and the new logo better than the old. On the other, I feel like this change is the result of a dozen Kaizen principle consultants, another dozen "Less is more" consultants, and a dozen more snake oil salesmen hitting their twisted, greedy heads together. But who am I to judge.

It really was a shit name though…

Does this also mean they will start making decent products and drivers that don't take over the whole PC?

Personally, I think the name-change is pants....