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Cherry with a surprising message to all G80-3000 buyers!
Posted: 07 Jul 2014, 18:41
by Halvar
Posted: 07 Jul 2014, 18:49
by Muirium
Next up: this same promotion but inside a Cherry Store!
Posted: 07 Jul 2014, 19:06
by davkol
derp
Posted: 07 Jul 2014, 20:16
by Dubsgalore
Reading that made me feel weird

Posted: 07 Jul 2014, 20:21
by ne0phyte
THis is sickening...
KEYBOARDS MAY BECOME WORN.
Workplace RISK 2 > Labeling quality
You should regularly replace your computer input devices if there is any visible wear.
KEYBOARDS CAN BE UGLY.
Workplace RISK 4 > Design
Input devices are often hopelessly outdated. Technically, ergonomically and from a data-protection perspective
THEY ARE RECOMMENDING RUBBER DOME KEYBOARDS >_>
Posted: 07 Jul 2014, 20:24
by Muirium
They are recommending you give them your money. Makes sense when you think of it in cold, hard cash. Long lived classic keyboards are worse than junk to them: they are a distraction from your buying new ones.
Posted: 07 Jul 2014, 20:37
by Dubsgalore
I mean it obviously makes sense as to why they are doing this but how terribly ironic and sad it is
especially with their own older 3000s being used in the photos...it's almost depressing
Posted: 07 Jul 2014, 20:44
by Muirium
A different hand gesture comes to mind for this one…

- Developed in the 80s.png (975.96 KiB) Viewed 8867 times
I'm glad I'm not a Cherry keyboard fan, because that's pretty galling! I especially like the "Preferably with Original CHERRY" text in the corner. They could have used someone else's old boards to illustrate the points, but no, only Original CHERRY is ironic enough to dis!
Posted: 07 Jul 2014, 21:02
by Kurk
Things I have around here:
Cherry G80-3000: check!
Rubrick's cube: check!
Paper clips: check!
Casio classic watch: check!
Pink terry wristband: errrr, no.
I'm not feeling like replacing any of those very soon.
Posted: 07 Jul 2014, 21:10
by DerpyDash_xAD
I'm sorry but that grey/beige color scheme is soooo easy on they eyes, I cannot stand these black keyboards, or these white ones either. Only apple can pull off white and none can pull off black, when it comes to keyboards.
Posted: 07 Jul 2014, 21:15
by Halvar
It's a shame really -- kind of like if VW disrespected the bug in one of their ads. Which they would never do, quite the contrary.
Posted: 07 Jul 2014, 21:22
by facetsesame
"Input devices are underestimated" is not something I would disagree with, but I'm wearing a Casio A158W...
Can't help commenting on the 95/8 win keys in the eighties either. Somehow I don't think this was targeted at us lot.
Perhaps we should have a user-wtb-based bounty page for G80s etc.
Posted: 07 Jul 2014, 22:11
by jacobolus
Input devices often become heavily worn, both in their technical functions and ergonomically:
A keyboard with key labeling that is barely visible and keys that stick, for example, prevents you from working smoothly. And it wastes working time.
So maybe they should go back to PBT dye-subs then.
Posted: 07 Jul 2014, 22:17
by Kurk
I took the freedom to express my feelings about Cherry's suggestions in this skillfully crafted collage:
Posted: 07 Jul 2014, 22:19
by DerpyDash_xAD
Kurk wrote: I took the freedom to express my feelings about Cherry's suggestions in this skillfully crafted collage:
lulz
Posted: 07 Jul 2014, 22:31
by Daniel Beardsmore
ne0phyte wrote: THis is sickening...
KEYBOARDS MAY BECOME WORN.
Workplace RISK 2 > Labeling quality
You should regularly replace your computer input devices if there is any visible wear.
Reminds me of someone who had lost so many letters off his keyboard that he
wrote scrawled them all back on with correction fluid. I did convince him to replace the keyboard.
Cherry would convince me more if their solution was to partner with GMK and return to double-shot moulding (premium black models — other companies besides Apple can charge a premium for black, after all) and dye-sub (beige models).
ne0phyte wrote: THis is sickening...
KEYBOARDS CAN BE UGLY.
Workplace RISK 4 > Design
I am not sure that's genuinely how you would get eye cancer.
(Staring at Linux desktops on the other hand …)
Posted: 07 Jul 2014, 22:47
by Muirium
The 2010's keyboard makers to their 1980s past selves: Durable, premium, hard wearing materials and legends? That will last the test of time!? WHAT WERE YOU THINKING! People will buy shit. Let us show you! And when it's worn THEY WILL COME FOR MORE!
Posted: 07 Jul 2014, 23:21
by Findecanor
The web "designer" who made that web page should be shot for having disabled the horizontal scrollbar.
BTW, notice how those rubber-dome keyboards have inverted-T cluster of keys with Shift and Caps Lock symbols ... and a left-facing shift ... eh.. and right-facing shift symbol ...
facetsesame wrote: I'm wearing a Casio A158W...
Me too. The official watch of Deskthority.
And I'm typing on beige and grey Cherry PBT keys like in the picture, purposefully collected from four used keyboards, with the keyboard case
painted beige to resemble the hue keyboards from the 1980's.
What you see in the picture is not obsolete, it is the ideal!
Posted: 08 Jul 2014, 00:21
by IvanIvanovich
MX technology... obsolete and outdated 80's technology with poor performance. MX technology... best high performance and most reliable keyboards for gaming and demanding professionals!
I like how they illustrate that lasering is not as durable, then turn around and praise lasering.
Clearly some marketing geniuses at work over at ZF!
If they are doing a trade in... perhaps we can negotiate with them to take all those lousy G80 keyboards off their hands for €.50/kg?
Posted: 08 Jul 2014, 00:39
by Findecanor
IvanIvanovich wrote: If they are doing a trade in... perhaps we can negotiate with them to take all those lousy G80 keyboards off their hands for €.50/kg?
Seriously... DO IT!
Posted: 08 Jul 2014, 00:42
by Daniel Beardsmore
Findecanor wrote:
facetsesame wrote: I'm wearing a Casio A158W...
Me too. The official watch of Deskthority. :P
It's a nice watch, but the case is plated resin. It needs a group buy of proper solid stainless steel cases …
Posted: 08 Jul 2014, 10:21
by lowpoly
I wish they'd embrace their heritage.
Posted: 08 Jul 2014, 22:45
by whitecitadel
But if you don't own a 250GTO, or any car, a Fiat Coupe is a great buy (as long as its the Turbo one of course, and make sure its had the cambelt changed...)
Posted: 03 Dec 2014, 09:07
by Halvar
Since this topic is coming up again for the Ping award, I'd like to add that I actually wrote a mail to Cherry/ZF about this on some bored evening months ago, and got a very nice and personal answer from their PR department.
I didn't and don't feel like translating it all to English, but I'd like to at least document it, maybe Google can help the non German speaking crowd. My mail is below their answer.
Guten Tag Herr [Halvar],
vielen Dank für Ihr Feedback zu unserer Officekampagne. Wir versuchen uns natürlich ständig zu verbessern und sind deshalb sehr dankbar für Ihre Email.
Ich möchte Ihnen gerne ein paar Hintergrundinformationen geben und unsere Sicht der Dinge ein wenig erläutern. Lassen Sie mich dazu das Beispiel des VW Produktes aufgreifen.
Zunächst einmal haben wir bewusst unsere eigenen Produkte für die Kampagne verwendet, da wir natürlich unseren Wettbewerben keine Werbefläche zur Verfügung stellen wollen. Zudem gibt es bei uns die ganz klare Ausrichtung nichts Negatives über unsere Wettbewerber zu sagen. Ist nicht unser Stil.
Wir wollen mit der Kampagne natürlich nicht unsere eigenen Produkte schlecht machen, die wir seit Jahren verkaufen. Allerdings sei mir ein Vergleich aus eigener Erfahrung gestattet. Ich selbst fahre einen VW Scirocco 53B, Baujahr 1982. Somit ein klassischer Oldtimer. (Inzwischen zudem sehr selten.) Um das begehrte H-Kennzeichen zu bekommen, musste ich vergangenes Jahr zum TÜV, um nach zu weisen, dass sich das Fahrzeug im originalen, erhaltungswürdigen Zustand befindet. Kennen Sie sicherlich. Neben der Optik, spielte auch die Technik und vor allem die Abgaswerte eine entscheidende Rolle für das Bestehen der Untersuchung. Und natürlich habe ich viel Zeit und auch etwas Geld investieren müssen um die Anforderungen zu erfüllen.
Und damit zurück zu unserer Office Kampagne.
Leider gibt es für Tastaturen keinen TÜV und deshalb sind viele von ihnen sind in einem erbärmlichen Zustand. Verdreckt, abgenutzt und ungeliebt. Genau diesen Umstand wollen wir in das Bewusstsein der Nutzer bringen. Auch eine Tastatur hat Pflege und Wartung verdient. Es ist allerdings so, dass es auch hier Grenzen gibt. Sollte eine „Restauration“ den Wert des Produktes übersteigen, ist es besser es zu ersetzen. Ich hoffe Sie stimmen mir da zu. Und genau das war das Ziel der Kampagne.
Und lassen Sie mich zum Schluss noch eine Anmerkung machen:
Ich finde ein klassisches Auto auch besser als einen „Neuwagen“. Aber wenn Sie mal versucht haben, für einen Scirocco 53B bei VW Classic Parts Unterstützung zu bekommen, werden Sie sehr schnell an Ihre Grenzen stoßen. Und wenn es darum geht, Teile für einen Pierburg 2B5 Vergaser oder einen Teilekatalog zu bekommen, wird es ganz duster.
Was das Feiern unserer Firmengeschichte betrifft, gebe ich Ihnen recht, dass sollten wir auf jeden Fall tun. Allerdings wollen wir uns nicht auf unseren Erfolgen ausruhen.
Vielen Dank nochmal für Ihr Feedback,
******** *********
Elektronische Systeme/ Electronic Systems
Computereingabegeräte/Computer Input Devices
Pressestelle
ZF Friedrichshafen AG - Electronic Systems
Cherrystraße, 91275 Auerbach, Deutschland/Germany
******
______________________________
Betreff: Feedback Office Kampagne
Guten Tag,
eine kurze Rückmeldung zu Ihrer "Austauschen"-Kampagne (URL siehe oben).
Ich kann gut verstehen, dass Sie in Deutschland und weltweit Unternehmen Gründe nennen wollen, auf aktuelle Cherry-Produkte umzusteigen. Aber was haben Sie sich bloss dabei gedacht, als Beispielfoto für eine "zu laute" bzw. eine "technisch veraltete" Tastatur ausgerechnet das jahrzehntelange Flaggschiff Ihrer eigenen Firma im Bereich professioneller Tastaturen, die G80-3000, abzubilden? Die seit den 80ern bis heute ununterbrochen in Ihrem Programm ist? Die unterm Strich technisch beste Standardtastatur, die es von Cherry je gab, und deren Design es ist, das die meisten Benutzer weltweit mit Cherry-Tastaturen identifizieren?
Das ist ja in etwa so, als würde VW in Anzeigen den Käfer oder Golf I heruntermachen, um aktuelle Modelle zu verkaufen. Das würde VW nie einfallen -- im Gegenteil, die eigene Firmengeschichte wird dort regelmäßig abgefeiert. Genau dazu hätte Cherry auch allen Grund.
Wir haben in unserem Softwareentwicklungsbüro gerade erst die Gummikuppeltastaturen, die Dell mit seinen Rechnern ausliefert, komplett gegen verschiedene Schaltervarianten der G80-3000 und anderer Tastaturen mit MX-Schaltern ausgetauscht. Wunderbare Tastaturen, wenn auch die Qualität der G80-3000 nicht mehr dieselbe ist wie in den 80er und 90er-Jahren, als Tastenkappen bei Cherry noch im Doppelspritzguss hergestellt wurden und die Gehäuse noch robuster waren. Es ist schade, dass Cherry den Markt der höherwertigen mechanischen Tastaturen heutzutage kampflos Firmen wie Filco, Das, CM etc. überläßt, die gerade anfangen, auf chinesische Schaltermodule zu wechseln.
Der Gedanke, eine solche Cherry G80-3000 aus den 90ern wie abgebildet freiwillig gegen eine Gummikuppeltastatur aus Ihrem aktuellen Angebot auszutauschen, scheint mir für jeden Vielschreiber, der sich mit Tasturen auskennt, jedenfalls absurd. BIlden Sie doch eine RS6000 als abzulösendes Modell ab, dann versteht jeder den nötigen Wechsel. Und schlagen Sie eine mechanische Tastatur wie die aktuellen MX-Reihen ruhig auch für professionelle Anwender vor statt ultraflacher Apple-Imitate mit Chiclet-Kappen.
Illustrationen und weitere Meinungen zu Ihrer Kampagne finden Sie in diesem Thread in unserem Tastaturenforum deskthority.net:
http://deskthority.net/keyboards-f2/che ... t8351.html
Viele Grüße,
[Halvar]
He also appended a photo of his 182 VW Scirocco 53B that he mentions in the mail.
EDIT:
TÜV: German institution that checks vehicles and decides whether they can (still) participate in street traffic. Every car has to be checked by TÜV every 2 years. Also, if you tune your car you need their approval for all changes.
H-Kennzeichen: Special licence plate for vintage cars with some advantages. TÜV decides if your car can get one.
Posted: 03 Dec 2014, 09:52
by jacobolus
Close to Google Translate version:
Halvar wrote: Unfortunately, there is no TÜV for keyboards and so many of them are in a sorry state. Dirty, tired and unloved. This is precisely the fact we want to bring to the attention of users. A keyboard deserves care and maintenance. It is, however, so that there are limits here as well. If a "restoration" exceed the value of the product, it is better to replace it. I hope you agree with me there. And that was the goal of the campaign.
[...] As for celebrating our history, I agree with you that we should definitely do it. However, we are not resting on our laurels.
Sorry, but a dirty, tired, unloved classic keyboard is way nicer than the crappy rubber dome. In most cases, the maintenance required is dunking the keycaps in some detergent for a few minutes, and blasting the rest with a Datavac. Nothing that takes a mechanic or costs anything close to the cost of full replacement.
He’s trying hard, but the marketing campaign is still a steaming turd.
Also, Cherry’s keyboard division has been resting on their laurels for nearly 20 years.
Posted: 03 Dec 2014, 11:47
by Willwas
Another addition to Halvars' answer he got from Cherry:
H-Kennzeichen - It's a special car plate, that you can get by the TUV. It's used for oldtimers (20+ yrs) additionally to the age the car has to be in the original (or as close to as possible) state. Repairs have to be done using original parts and so on.
If you can get such a sign you have to pay less taxes overall (for particle dust for example).
Posted: 03 Dec 2014, 13:53
by mr_a500
I'm not really a Cherry fan, but that page made me angry. It's standard marketing bullshit designed to get people to trash perfectly useable things and replace them with inferior modern crap. The whole "disposible society" thing makes me sick. I prefer to buy quality and keep it forever.
Kurk wrote: I took the freedom to express my feelings about Cherry's suggestions in this skillfully crafted collage:

Nice.

Posted: 03 Dec 2014, 16:10
by 7bit
They do this to be able to sell more switches to me. If they can avoid MX switches in their own products, delivery times go down by 15%.
They have no other choice!

Posted: 03 Dec 2014, 17:52
by Laser
Invasion of the switches snatchers
Starring:
Membranes and
Rubber Domes

Posted: 03 Dec 2014, 22:45
by Paranoid Android
...